Red Rock Casino, Resort & Spa

September 8-10, Las Vegas


do not miss this.

You are ready to catapult your Prüvit business into geometrical growth. You are ready to dive deeper into proven business strategies and pinpoint your individual plan for launching a market. You are ready to tap into and MAXIMIZE the personal power you already possess. You. Are. Ready. For. MORE.

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Attention Parents

Take your kids along for the event! They can learn the same stuff you are learning in an age-appropriate setting.

Announcing Kids Pursuing Better (KPB), for KETO//KADEMY® and MORE! A fun, experiential learning program for kids in a KETO environment. 

Now you can have your event and take your kids too!

KPB is open to children 1-13. Kids aged 14 – 17 can attend the main event for KPB price.

Refer to flier for full details including pricing. Click here to buy tickets.

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Leading from the front.

Come learn from two tenacious and highly effective business strategists as they lay out tested and tried methods and how you can apply them directly to your leading-edge Pruvit Business. Brian Underwood, Pruvit CEO and Founder, and Joseph McClendon III, Peak Performance Strategist, will lead you through step-by-step methods you need to OPTIM!ZE your earning reality. Get MORE out of your time. Get MORE out of your efforts. Get MORE out of your team.


brian underwood

Prüvit founder and ceo

Brian Underwood, Founder and CEO, is a successful serial entrepreneur with a long history of global innovation and forward thinking. His savvy, hip, tech CEO style and laid back, old fashioned Kentucky boy charm combine to make him approachable and trustworthy, while his cutting edge ideas and full-speed-ahead attitude make him a new breed of CEO in the rapidly changing world of Ketone technology.

With more than 2 decades of proven business development and coaching, Brian Underwood is widely recognized as a visionary among the most respected entrepreneurs. As an expert in team building, strategic development, and executive management, his portfolio is varied and well-founded. Brian’s ability to forge strong relationships, develop sales teams and lead organizations of all sizes is greatly enhanced by his outcome-oriented direction. Through his tenacious work ethic, exceedingly high standard of excellence, and emphasis on results Brian manifests his visions into reality.

Brian attended the University of Kentucky, where in his senior year he walked on to the legendary Wildcat basketball team. This is one of the first major instances that Brian understood his ability to manifest his dreams into reality, and it was at this time that he began to fully grasp the power of the human heart and a will to persevere. The team won its 6th national championship that year, which helped fuel Brian’s understanding and passion for working with others as a team to achieve massive goals.

After his successful time at UK, Brian quickly developed the reputation of “the guy you needed on your team for innovation, unique approach, and finding the right strategy to revolutionize your company.” Brian parlayed that success into a venture of Peak Performance Speaking and Consulting, which led to the successful launch of three companies.

Brian started the mobile media text message marketing company iZigg and profitably accelerated it into the leading text marketing company in the space. iZigg continues providing marketing to business, small and large, to this day through its mobile media and text marketing platforms.

Through an aggressive and targeted marketing strategy, Brian launched his next company, Rippln, in 2011. Although this mobile app company’s technology at the time was not able to withstand the over 1 million users acquired in just 30 days, the app features developed during that time are currently being used for the Prüvit Pulse App which is currently available on the iTunes and Google Play Stores.

As an avid enthusiast of supplements and health and wellness products, Brian has always been attracted to the bio-hacking and human optimization conversations. With that in mind, he sought out thought leaders in the space and research around the diet and science behind Ketones and the Ketogenic Diet. Brian came across a patented product that provided exogenous ketones without a deprivation diet through his longtime friend and business partner Terry Lacore. Terry was unsure the product could be produced in a palatable formula and was unsure about the science that would have to be explained to market the product. Brian was committed to making it work as he saw it as a potential game changer for people across the globe in all demographics. Through his research, and with the research of thought leaders such as Dr. Dominic D'Agostino, Brian found further proof that this was the product that could change the lives of so many people for the better. It was Brian's persistence and tenacity that allowed him to continue to work until the product was palatable. Together, with long time friends and business partners, Terry LaCore and Christopher Harding, Brian released Prüvit in the United States. Now, through the sheer power of the Prüvit Community, people across the nation (and soon to be globe) have access to and can spread the message of what better looks like.

Brian’s passion and purpose is to help others find their own personal better. Whether it’s through promoting Ketone research or donations to the Charlie Foundation, Brian is known for being a giver with a big heart. Aside from Prüvit, Brian's greatest joys are his 3 children and lovely wife, Nancy.

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Joseph mclendon III

PhD, Author, Presenter, and Ultimate Performance Specialist

Joseph McClendon lll is one of the most sought after Ultimate Performance Specialists in the industry. His unique brand of “Tell, Show, Do” teaching and coaching creates rapid personal change that effectively moves people to take more consistent action and go “Further Faster” with their personal and business achievements.

He holds a doctorate in neuro psychology and several certifications in the neuro sciences arena. Joseph taught at the university of Southern California for seven years and is frequently called upon to lecture at other higher learning institutions like Harvard University and several Fortune 500 hundred companies.

Having performed hundreds of workshops, coaching sessions, seminars and training programs, one on one therapeutic interventions and has presented to well over 3 million people around the globe. His remarkable ability to go straight to the core of the challenge and effect rapid change makes him a unique commodity in Business, personal and health and wellness and personal improvement.

In 1986, Joseph met and teamed up with best-selling author and speaker Anthony Robbins. After mastering the technology, he became extremely proficient in assisting people in overcoming the fears, phobias and emotional challenges that hindered their lives.

Mr. McClendon has authored Several best selling books including two with world famous Anthony Robbins and ha shared the stage with him for two decades.

He has also authored several other books as well as a line of human change technology products and services.

He is a philanthropist who’s most recent project is developing a program with Forest Whitaker and the United Nations to bring a psychology shift in the child soldiers and forgotten battle babies of war torn countries around the world. Joseph McClendon is frequently called upon to provide corporate training, keynote addresses, workshops, and seminars for many fortune 500 companies in the United States as well as across Europe and Australia.

He is an expert in coaching sales business professionals in overcoming the behaviors and inner and outer obstacles, that may impede their results and effect their bottom line.

Joseph McClendon provides them with the influence skills and tools that give the professional the competitive advantage necessary to prosper in the marketplace of the new millennium.

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Mel Robbins

From TEDxTalk’s “How to Stop Screwing Yourself Over"

Mel Robbins is best known for delivering one of the most popular TEDxTalk’s in the world: “How To Stop Screwing Yourself Over”. Mel is a powerful keynote speaker who jumps into your audience (literally)J creating motivational experiences with unforgettable engagement, surprising research, vivid imagery, original videos and music.

Mel is a third generation entrepreneur who’s launched and sold two companies and currently owns and operates a multi millionLdollar publishing and speaking business. Her provocative and compelling views on leadership, courage and human potential have earned her international attention and invitations to train executive teams at some of the world’s leading brands such as The PGA Tour, Million Dollar Roundtable, PwC, CISCO Systems, YPO, Johnson & Johnson, and Chase Business.

When she’s not on stage, Mel is on TV or trending on social media for her captivating analysis about the biggest stories of our time. She’s an awardL winning onLair analyst for CNN and drives millions of page views for as one of their most prolific opinion writers. She’s been named “America’s Outstanding Talk Show Host” by The Gracie Awards and has hosted original shows for A&E, Fox and Cox Media. She’s appeared as an expert on a wide range of talk shows, from Oprah to Dr. Phil, Fox News to Good Morning America. Mel is a contributing editor for SUCCESS Magazine and is continually featured in publications like The New York Times and Inc. Magazine.

A midLwestern gal who prefers a hug to a handshake, she’s soaring in business because of what she does both on and off stageJ helping people reach their maximum potential. Mel is a Dartmouth College and Boston College Law School graduate on a mission to reveal how each one of us can thrive at work and in life. She and her husband of twenty years have three kids and live outside of Boston.

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Red Rock Casino, Resort & Spa

11011 W Charleston Blvd, Las Vegas, NV 89135


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